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How To Get The Right Postcard Postage

If you are doing postcard marketing for your business, then it is very essential that you do some basic search about this marketing strategy. There are few things that you should keep in mind such as postcard design, message, printing services, postcard template, postcard postage, mailing service, targeted audience, or postcard material.

When it comes to postcard postage, you can create postcard in any size but the average size of postcard should be 6×4. There are some rules that are set by USPS. To be successful mailing and postcard marketing campaign, you need to follow them. Your postcard should not be smaller than 3.5 x 5 and thickness should be 0.007 no more – it is the rule set by USPS.

If you want to create large postcard, then you should be prepared to pay some extra postage fee for it. While preparing postcard for marketing campaign, keep in mind the prices for local international postcard mailings. There are less fee for domestic and international. Postcard with large and thick material will inflate your budget even further. Standard rate for domestic first class mail is almost fixed but international rate fluctuates.

Here are the prices for postage service, set by USPS (United States Postal Service);

Mailing ServicePriceWeight or Size Restrictions

Standard postage thick maximum$0.28 Minimum3.5 inches high by 5 inches long 007 inch thick Maximum: 6 inches long by 4.25 inches high by 0.016 inch thick

First-Class Mail$0.44Maximum11 1/2 inches long by 6 1/8 inches high by 1/4 inch thick

First-Class International MailGroup 1: $0.75 Group 2: $0.79 Groups 3-9: $0.98Same size constraints as First-Class mail, up to 3.5 ounces

So, before you start work on your postcard marketing campaign, you need to first think about the destination of postcard. Postcards going internationally will have to go by international mail, no exceptions. Otherwise, sending domestic postcards gives you the freedom to choose your service based on how quickly you would like it to arrive, and whether you’d like it sorted with or apart from regular bulk mail.

Oversized postcard, exceeding the maximum criteria of First-class mail can be overcharged you or you may have to pay double charges for the postage such as $0.88 or $1.24 (internationally). The postcards that falls within the limitations of USPS rules but its maximum allowable weight get escalated rate according to its weight such $0.95. You can pick postcard stamp from the local post office or in some countries it can be picked by online websites.

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