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Effective postcard marketing at trade shows

Aside from sending postcards through mail or post, you can also use them as handouts at exhibitions and trade shows. Let’s discuss few effective approaches to boost customers desired response rate:

Postcards as vouchers

You can invite more and more people to check out your booth at trade show and offer them freebies or other promotional items. Ask your target audience to bring postcards with them to your booth to use postcards as a claim stubs. This way, you can judge and save giveaways only to the people who have taken the time to visit your location and spend time to check your stuff.

Postcards as a discount coupon

With the help of postcards, you can even encourage number readers to visit your booth to purchase your products and services at special discounts. When customer makes any purchase to your booth, you can quickly judge that your postcard marketing camping is working to your advantage.

Postcards as a pass/an invite

You can host a special sale event or an exclusive show in your shop and use postcards as a pass/an invitation. This is a great way to judge which of your prospects are actually have an interested in your products and services. If they join and visit your exhibition you can make them as a perfect sales lead.

Postcards to drive traffic to your website

If you are also deals your customers online through your website, then the postcards is a great way to let people know that they can also make order and purchase products from your online shop. Add coupon code on your postcard for those people that are interested in online purchasing.

Postcards for an announcement

If you have just opened your store or shop, you can make an announcement with the help of postcards for the grand opening. Invite people to visit but don’t forget to emphasize benefits.

Oversized postcards

Standard size of postcard is -4×6- but there is no limitation to choose oversized postcards. Oversized postcard can contain more information and texts that can be helpful to introduce a new product or service in the market. There are also folded postcards available in the market.

Make postcards for keeps

Make an appealing postcard so people keep your postcard forever on hang it on a wall. Add any inspiring quote, beautiful scene, attractive image etc.

Thus, these are few effective ways to postcard marketing with the help trade shows. Hope these will help you out!

How To Use Basic Technical Details About Color Postcard Printing

Postcard printing needs to be understand before you go through the basic and technical details of the printing process. To get the success, you don’t only need printing. Postcard printing is the simplest process but you need to know the different technical and basic aspects of color postcard printing. This way, you can be sure that your postcard will be highly acceptable to all postal services and your readers. Here we go;

Postal service customary templates

The size of postcard printing should be according to the requirements of postal service. Don’t design postcard of every size. If you really want to pass your postcards through postal service then use the accepted templates. There are different accepted and standard templates to choose from. Here are some basic ways that can help in creating personal marketing or printing. 4 x 6 inches: good standard small size 5 x 7 inches: widely accepted 4 x 9 inches: widely accepted 6 x 11 inches: Large format

Paper material options

The material of paper should be thicker. For the paper material, there is a wide range of options available. The basic factor in paper material is the weight/thickness. The second factor is special coatings of the postcard. The thickness and weight of the paper determine the durability of your postcard. The coatings of postcard determine the resistance and glossiness of print. You need to have high glossy coatings. This is a great way to make your postcard to look expensive.

Here, are the standard items that you can choose from; Both side coated postcard One side coated postcard No coatings Weight options for paper is from 80lbs to 120lbs

Color printing options

Today, there are full colors printing postcard options available. Of-course, you should go for it because nobody response to the black and white ink effects. Here, are the options of color postcard customization printing. Full color printing Black ink graphic printing Special ink printing – the use of special inks such as gleam, glitters. Spot ink printing – the use of colors in some parts of postcard

Appropriate design software

There are many software design applications that are good for use. Choose the one that is easy to use and affordable. Here are the names of design software that can help you in designing your postcard. Desktop publishing applications such as Microsoft Publisher, Adobe InDesign Simple publishing applications such as Open office, Microsoft word Image editing applications – Adobe Photoshop and Corel Draw Now, you have all important technical knowledge regarding your postcard designing and printing. So, you can move on confidently. Best Of Luck!

Five Approaches to Postcard Marketing

Postcards can be used in direct mail advertising in various ways. In fact, one of the best things about postcard advertising is that you can use different approaches to reach out to your target audience. In this article, let’s discuss five effective approaches to postcard marketing.

Effective Approaches to Postcard Advertising

1. Promote a lifestyle. Many marketers present their postcards in a way that promotes a lifestyle. For instance, you may see a photo of model wearing a fashionable outfit with accessories sold from the advertised shop. IF you know the lifestyle of your target audience, then this can be an effective way to present your postcards and reach out to your market.

2. Use postcards for information drives. Another effective strategy is to use postcard marketing as a way to publicize information. For instance, some pharmaceutical companies may distribute postcards with information on how to avoid a particular illness. Postcards do not only advertise a product, it gives useful advisory at the same time.

3. Distribute forms. Postcards can also double as order forms to encourage the recipient to actually make a purchase or subscribe to the advertised material right after receiving the postcard. Some publishing companies use this type of approach as it usually generates a positive response from their market.

4. Employ souvenir advertising. Postcards can be also be designed in a way that the recipient will be moved to keep it for a long time. For example, the postcard may bear a beautiful image of a scenic spot.

5. Offer Promotions. Many business owners use postcards to offer promotions to encourage the recipient to purchase online or visit their shop. For example, you may offer a special discount for customers who will bring the postcard to your shop when they purchase an item. For customers who want to buy from your online shop, they can enter the code printed on the postcard to enjoy the discount. This is also a great strategy to keep track of the result of your postcard advertising campaign more easily.

Do It Yourself Birthday Invitation Ideas

A birthday isn’t complete without great invitations, because they are full of needed information about the upcoming birthday bash.

Birthday invitations can be personalized or generic. Generic invitations are great for those folks that don’t really have the time to design them themselves. But, the problem with the generic invitations, they are predictable and boring.

Doing personalized birthday invitations is a great way to go if you want the invitations to look awesome, unique and creative.

A great alternative to your traditional invitation is the invitation postcard. I have listed some great design tips which will help you to design your own creative invitation postcards.

*Pick a theme and then stick with it. Designing these postcards is easy if you have a concept in mind already because this theme will dictate all the other parts that you can use in the design.

The theme of the invitations should always coincide with the birthday theme so you can achieve consistency.

*Play around with the size. The size of these postcards will do wonders for the design, so don’t be afraid to try out all different sizes with the postcards.
Try over sized postcards as most guests would be delighted to find a big postcard birthday invitation in their mailbox.

*Do these with festive images. Add images for creativity and you can alternate these with words.

So, instead of saying cake why don’t you put the image of the cake on the invitation?

*Use a font that people can read. As much as you can try and stick with the fonts that are easily read so you won’t have any confusion.

Also consider the size of the font that you want to use on the postcard. Fonts that are big could eat up a lot of space on the postcard and fonts that are small could be very difficult to read.

*Add some color. Color will bring life to birthday invitations but be careful, pick the correct color combination.

Pick colors that agree with each other and don’t work against each other. You don’t want heads to spin just by looking at the invitation.

Most of all have fun and be creative!

Why postcard marketing work for you

This is the 21st century, where innovative and unique technologies developed with every second. Postcard marketing always produces better results than other forms of marketing – especially in case of generating website traffic and sales leads. The postcard marketing always works best because they are easy to get read. Remember, do you ever discarded postcard without even knowing what message it contains. It’s almost impossible.

The postcards are usually small in size. Most common type of postcard size is almost 4 x 6 inches. The small size of postcard means that your message should be brief. The brief message of postcard allows you to deliver ready to read message to your targeted audience. This guarantees that almost 100 % of recipient will see your sales message. They simply can’t avoid it, whether they are interested or not.

The best tip for postcard marketing strategy is that don’t try to close you’re your sales with postcard marketing. Postcard is the best way to attract your audience and ignored by audience. So, choice is yours. Create the postcard with only one objective.

Here are the benefits of postcard marketing;

Creating postcard marketing campaign is easy

For creating postcard marketing campaign is very easy because you don’t need to have any special skills of set for this purpose. Simple postcard can generate big responses from the targeted audience. Your postcard will be successful if it is easy to read at a glance.

The Cost of Marketing with Postcards Is Very Low

The cost of postcard marketing material is very low. The common size of postcard is usually 4 x 6 or small. That’s why the printing and designing cots of each postcard can be low. The best thing to measure success of postcard marketing is the first class mailing. The first class mailing helps you to update your mailing list on a regular basis. The postcard you send on a wrong address or prospect that has changed their addresses will come back to you. You can simply remove those people from your list.

Postcards Can Produce Quick Results

This is the best way to generate quickest response from your audience. Within 2,3 days your postcards can be ready and you can send them to your audience immediately. If you create sense of urgency among people they will surely come back to you quickly. You can offer them discount with deadline.

By using postcard marketing in this modern era, you can be surprised to learn that postcard marketing is still very effective.

Reasons Why Customers want to receive your Postcard Advertisement

As we all know postcard marketing is the best and successful marketing campaign. Postcard marketing always provides best and fast results to it’s users. Even the people, who receive postcards, always love to see them. If you make an attractive postcard, your targeted audience will like to keep it forever or they can display your postcard to the wall, door, fridge door etc.

Hence, postcard marketing can easily boost the response rate of your business. That’s why anyone can choose this kind of marketing for their business.

Let’s find out the few reasons of using postcard marketing that could be beneficial for the certain type of business such as restaurant business. Here are the 14 reasons that can explain why your customers want to receive postcard advertisement from you.

Let customers know about a new entry

Send a happy birthday wish and give a birthday discount gift

Let customers know you just got new menus printed

Entice customers to take advantage of a new special

Remind customers of the romance of eating out together

Give a two for one or 50% off discount for early birds

Let customers know about a new desert

Save your customers the stress of fixing their own meal

Customers should know how you can help with special occasions

Show pictures of your food, your ambience, and smiling faces

Remind them that your location is easy to find and close by

Let them know the care you put into healthy meals

Send your customer’s a regular discount coupon on your postcards

Tell them to come to your web site to see the daily special

Now, you may know why your customers want to receive postcard from you. Postcard advertising can work best and now you even know why your customers would love to receive postcard from you. If you know what benefits your restaurant business is offering your customers then you have the right mind set focus for your postcard advertisement.

If you get my point what I am trying to say then just start listing the benefits of your restaurant offers to your customers. Then take that list and make it a list of specific benefits you can put on each postcard advertisement. You now have an outline for an effective direct mail postcard marketing campaign.

When your customers receive an easily identifiable benefit from receiving your postcard advertisement, then they will enjoy getting your postcards and returning to your restaurant. You benefit from increasing and recurring sales.

How To Get The Right Postcard Postage

If you are doing postcard marketing for your business, then it is very essential that you do some basic search about this marketing strategy. There are few things that you should keep in mind such as postcard design, message, printing services, postcard template, postcard postage, mailing service, targeted audience, or postcard material.

When it comes to postcard postage, you can create postcard in any size but the average size of postcard should be 6×4. There are some rules that are set by USPS. To be successful mailing and postcard marketing campaign, you need to follow them. Your postcard should not be smaller than 3.5 x 5 and thickness should be 0.007 no more – it is the rule set by USPS.

If you want to create large postcard, then you should be prepared to pay some extra postage fee for it. While preparing postcard for marketing campaign, keep in mind the prices for local international postcard mailings. There are less fee for domestic and international. Postcard with large and thick material will inflate your budget even further. Standard rate for domestic first class mail is almost fixed but international rate fluctuates.

Here are the prices for postage service, set by USPS (United States Postal Service);

Mailing ServicePriceWeight or Size Restrictions

Standard postage thick maximum$0.28 Minimum3.5 inches high by 5 inches long 007 inch thick Maximum: 6 inches long by 4.25 inches high by 0.016 inch thick

First-Class Mail$0.44Maximum11 1/2 inches long by 6 1/8 inches high by 1/4 inch thick

First-Class International MailGroup 1: $0.75 Group 2: $0.79 Groups 3-9: $0.98Same size constraints as First-Class mail, up to 3.5 ounces

So, before you start work on your postcard marketing campaign, you need to first think about the destination of postcard. Postcards going internationally will have to go by international mail, no exceptions. Otherwise, sending domestic postcards gives you the freedom to choose your service based on how quickly you would like it to arrive, and whether you’d like it sorted with or apart from regular bulk mail.

Oversized postcard, exceeding the maximum criteria of First-class mail can be overcharged you or you may have to pay double charges for the postage such as $0.88 or $1.24 (internationally). The postcards that falls within the limitations of USPS rules but its maximum allowable weight get escalated rate according to its weight such $0.95. You can pick postcard stamp from the local post office or in some countries it can be picked by online websites.

Importance Of Business Card Design And Printing

Usually a business card belongs to specific person serving a specific organization. The business cards symbolize both the individual as well as organization. Therefore, it has vital importance because of this dual representation. For others your business card is the messenger of your business that transmits several unique messages about your company, its business and quality of service. Therefore, you cannot overlook its importance for your business.

Just assume a situation, where you are waiting for a meeting with a corporate client. Normally your business card reaches to the corporate representative before you. In such cases, the business card is the first impression of your business. The client will make an imaginary picture about you and your organization by juts looking at your business cards. That means more attractive and informative business cards can guarantee a better first image in front of your clients and end recipients.

Now you are aware with the importance of your business cards, so whenever you plan ordering a set of business cards for your company, always keep its final look and feel in mind. The very basics of a successful business card design is its attraction and information print on it. Mandatory information like company logo, contact info and popular products or services should be present on every business card.

Consult a professional graphic designer for designing your company logo or departmental logo (in some cases). Tell them your business domain, and your vision for business. They will provide you an attractive and professional looking logo, specially designed for your business cards. May be he can provide you the complete design of business card according to the layout and information to be printed.

After completion of business card designing process, you need to find an expert business card printing service provider with several years of excellence in providing quality business card printing service. Nowadays different type of printing technology is available with unique features. The most popular is full color offset printing. It’s the easiest and cheapest way of printing business cards. Another popular method of printing business card is thermography. It is used in raised-letter printing of business cards.

However, one thing that is important to consider is the business card design and business vertical. Too flashy and multi colored business cards will not suit Doctors and Advocates. Similarly, single color or plain business cards can’t do justice with an Architect or Interior Designer. That means there should be a fair integration between the business and business cards for a better support.

Tips for Color Printing and Postcard Marketing

There are many businesses that are misinterpreted about the marketing. Many business owners assume it only as a fancy way of presenting your business products and services but they don’t realize the importance of marketing element in the growth of business. The marketing is an important factor that can bring success to your business. It is the perfect way of creating a connection between your customers.

Remember, increasing market share needs your good marketing strategies that can generate business leads for your business. It is very important that you need to understand the purpose of marketing. Marketing takes good points in your business. With the help of marketing message your customers your customers can know more about you and understand the qualities of your products and services. If you successfully understand your marketing message to your customers, you can definitely get positive response rate from your customers.

In this modern era, you can find a number of ways of marketing. Some are designed with the help of latest technologies and some of them are traditional. The one way of marketing that is simple, traditional and effective named as postcards. The postcards are the effective way of communication between you and your customers in a more personal level.

Ofcourse, postcards need your attention and care. You need to design well before sending it to your customers. Design a message and image that can reflect each other meanings. You can use color postcards as well. Colors bring meaning to your message. Colorful postcards are very important in your business. Eyes love to see colors and they are trained to move towards the beautiful colors. If you look at the bulletin boards, you will notice that you first notice the bright colors. Colors are best way to evoke your targeted audience feelings and emotions to encourage people to take actions.

Here are tips that are helpful in bringing successful postcard design Always use right bright colors according to your business needs. Try to understand the meaning of each color and pick the right one for your postcard. Colors have following meanings such as yellow – warmth, black – elegance, red – power etc.

Highlight the important details and points in your postcards. Colors should be complement to each other and match effectively. You need to be creative in creating and choosing your colors

Colorful postcards are little more expensive but the end results will definitely favorable The creating of postcards is easy due to modern technologies. You need to find a reputed and best printing company. Keep in mind, colors cannot make any effective design of your postcard; you still need to make effective postcard design and message.

Make Eye Contact For Persuasive Speeches

Robert Abbott
Speakers and presenters have more tools in their toolboxes than those who write. Why? Because in addition to words, speakers can also use their voices, body language, and eye contact to make persuasive speeches.

Think about eye contact. Jurors in important court cases repeatedly disclose they didn’t believe the evidence of a witness because the witness failed to look them in the eye. In North America, you will hear that some native persons are wrongly sent to jail as their way of life considers it inappropriate to look directly at another person for too long. Which means non-native officers of the court and juries may
aboriginals are insincere, when they’re really just being polite.

Accordingly, when you need to deliver presentations that persuade, make strong eye contact with people in the audience. Keep that focus on audience members long enough to ensure each one you contact thinks that you’re making the speech just for them.
You can also use eye contact in reverse, to speak.. As making visual contact, you are reading the audience as well. When you catch sight of folded arms over the chest, fidgeting, or other signs of non-receptiveness, then change your delivery. That may mean changing the presentation, or wrapping up right away. Sometimes the best persuasive speeches are short speeches.

When you see that the audience has lost, or is losing interest, then speed up the delivery by speaking faster for a paragraph or two. Likewise, alterations in pitch and loudness can also change receptiveness among people in the audience. Curiously, talking softly can be equally as effective in a persuasive speech as speaking loudly, because you force the audience to concentrate to hear you.

If you use these tactics, you’ll need to speed up your eye contact, spending less time on each person and watching the reactions of more people. In this recovery procedure, the aim is to get a fast read on the results of your corrective actions. After you have them back, you can extend each eye contact longer. Summing up, what is may count for just as much as what you say in a persuasive speech.